ZenzaDae GroupCulture and lifestyle group
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feature-story · March 18, 2026 · 5 min

ZenzaDae unveils a hospitality program built around long-stay member rituals

The group is aligning residences, dining, and beauty services into one member journey.

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The new hospitality program connects member residences, editorial dining, and concierge wellness under one service model.

The launch reflects the group's effort to make every subsidiary feel joined up, rather than simply adjacent.

The first phase opens in Seoul and Osaka, with service pilots feeding into the 2027 expansion plan.

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